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Video Marketing

Video production

Video is the format your buyers actually watch. We concept, shoot and edit it to sell, not just to look good.

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Video is the format buyers watch, the format platforms push and the format sales teams send. Most of it gets made once, posted twice and forgotten. We plan video as a system: a production day that supplies paid ads, organic feeds and the follow-up email, with edits cut for each place it lands and judged on what viewers do after they watch.

Every channel now rewards video, and each one wants it differently. A vertical hook for TikTok, a sixty second demo for the sales follow-up, a fifteen second pre-roll for YouTube. We build the whole set from one production, so the cost per usable asset keeps falling.

Why it pays

Video does the selling before the click and again after it. Ads with a face and a voice convert harder, and a demo sent mid-deal shortens the time it takes to close.

What’s included

  • Concept and scripting

    Hooks, scripts and shot lists drawn from what already converts for you.

  • Production days

    Crew, kit and direction, planned so one shoot yields months of footage.

  • Editing and post

    Grade, motion graphics, captions and sound, delivered in every ratio you run.

  • Ad creative variants

    Hook, length and thumbnail variants built for Meta, TikTok, YouTube and LinkedIn tests.

  • Social cut-downs

    Vertical edits made natively for Reels, TikTok and Shorts from the same shoot.

  • Sales video

    Demos, testimonials and case study films your team can send mid-deal.

How we run it

  1. 01

    Plan

    Agree the hooks, formats and shot list each channel needs.

  2. 02

    Shoot

    One planned production day, filmed to cover every format at once.

  3. 03

    Cut

    Edit into ad variants, feed posts and sales assets from the same footage.

  4. 04

    Measure

    Read hook rate, watch-through and conversion, then recut what works.

Proof it works

+63% repeat order revenue

Repeat orders now fund acquisition: 63% more revenue from returning customers, with cost per first order flat.

Read the Peachstone case study