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Performance Branding

Data-led

Brand stories with a point of view, tested and tuned with performance data so they build value and pay back.

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Brand and performance should not live in different rooms. We tell purpose-driven brand stories rooted in data and analytics, then measure them like performance campaigns, so your brand builds value and pays its way.

Brand and performance are usually run by different teams with different goals. We join them up: a clear story and identity, turned into campaigns that are measured like performance ads from day one.

Why it pays

A strong brand makes every other channel cheaper. Performance data makes sure the brand work earns its keep.

What’s included

  • Brand positioning

    A clear place in your market that customers remember.

  • Messaging and narrative

    Words that make the offer obvious and the brand likeable.

  • Visual identity

    A look that holds together from logo to landing page.

  • Campaign concepts

    Big ideas built to be broken into performance assets.

  • Video and photo production

    Shoots planned for every channel you run.

  • Brand lift testing

    Proof that the brand work moves awareness and sales.

How we run it

  1. 01

    Discover

    Interview customers and audit the market.

  2. 02

    Define

    Set the position, story and visual rules.

  3. 03

    Create

    Produce the campaign and its performance cut-downs.

  4. 04

    Prove

    Measure lift and sales, then sharpen the next wave.

Proof it works

+63% repeat order revenue

Repeat orders now fund acquisition: 63% more revenue from returning customers, with cost per first order flat.

Read the Peachstone case study