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Marketing Analytics

Measurement

Most teams have numbers everywhere and answers nowhere. We build the tracking, attribution and reporting that make the next spend decision obvious.

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Most marketing teams are not short of data. They are short of agreement about what it means. We rebuild the measurement layer from the tag up: clean tracking, attribution you can defend in a board meeting, and dashboards that show what each channel actually returns. When the numbers are trusted, the argument about budget ends and the work starts.

Analytics goes wrong in the same two places every time. The tracking is broken in ways nobody has checked, and the reporting answers questions nobody asked. We fix both. Clean events, one set of numbers everyone trusts, and dashboards built around the decisions you make each week.

Why it pays

Better measurement does not add budget, it redirects it. Most teams find a channel they were overpaying and one they were starving. Finding both in month one usually pays for the work.

What’s included

  • Measurement audit

    A line-by-line check of every tag, event and conversion you currently record.

  • Tracking implementation

    GA4, server-side tagging and consent mode, built to survive cookie loss.

  • Attribution modelling

    Multi-touch and incrementality models that show what each channel really contributes.

  • Revenue dashboards

    One live view of spend, pipeline and revenue, by channel and campaign.

  • Data warehouse and pipelines

    Ad, CRM and site data joined in BigQuery so numbers reconcile.

  • Reporting and readouts

    A monthly pack and a call where we explain what to fund next.

How we run it

  1. 01

    Audit

    Trace every tag, event and conversion to see what is really recorded.

  2. 02

    Instrument

    Rebuild tracking, consent and server-side events so the data is clean.

  3. 03

    Model

    Join the sources, then attribute revenue in a way finance accepts.

  4. 04

    Decide

    Ship the dashboard and monthly readout that sets next month’s budget.

Proof it works

-43% cost per consultation

A compliance-approved paid search programme cut the cost of a booked consultation by 43% and filled advisers' diaries with qualified enquiries.

Read the Halfcrown Wealth case study