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Lifecycle Marketing

Email and SMS

Your best customers are already on your list. We build the email and SMS flows that keep them buying.

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Your list is the only audience you do not have to rent. Most brands run a welcome email, a monthly newsletter and little else, then wonder why repeat rate is flat. We build the segments, flows and tests behind email and SMS, so the right message lands when someone is ready to buy again.

Lifecycle is where marketing stops costing you a click. The same customer, contacted properly, buys sooner and buys more often. We treat email and SMS as one programme: one set of segments, one calendar, one view of what each contact is worth. Built in your platform, run against your numbers.

Why it pays

Flows run whether or not you are working. Once a welcome or winback sequence is live, it earns every month with no extra media spend, and it lifts the return on everything you do buy.

What’s included

  • Lifecycle audit

    Every live flow, your list health and deliverability, ranked by revenue at stake.

  • Segmentation

    Segments built on purchase history, engagement and value, so nothing goes to everyone.

  • Automated flows

    Welcome, abandonment, post-purchase, replenishment and winback, written and built in your platform.

  • Campaigns and calendar

    Promotions, launches and newsletters planned, written and scheduled every month.

  • SMS programme

    Compliant opt-ins, sensible send windows and messages that earn the interruption.

  • Retention reporting

    Revenue per recipient, repeat purchase rate and list growth, reported monthly.

How we run it

  1. 01

    Audit

    Read the data, the flows and the last six months of sends.

  2. 02

    Map

    Draw the segments and the flows each one should receive.

  3. 03

    Build

    Write, design and ship flows and campaigns in your platform.

  4. 04

    Improve

    Test timing, offers and subject lines, then report what it earned.

Proof it works

+63% repeat order revenue

Repeat orders now fund acquisition: 63% more revenue from returning customers, with cost per first order flat.

Read the Peachstone case study