Social Ads

Paid social

Thumb-stopping creative and sharp targeting across Meta, TikTok and LinkedIn, built to convert, not just to reach.

The feed is the most competitive shelf on earth. We design thumb-stopping ad experiences for the platforms your audience scrolls, then run a testing engine that finds the hooks, audiences and offers that turn viewers into customers.

The feed moves fast and nobody owes your ad a second look. We pair creative that stops the scroll with a testing engine that finds the audiences, hooks and offers that turn viewers into leads.

Why it pays

Better creative lowers what you pay for every click and every lead. Constant testing keeps it that way.

What’s included

  • Paid social strategy

    Account structure and budgets across Meta, TikTok, LinkedIn and YouTube.

  • Creative production

    Video, statics and creator-style ads made for each platform.

  • Creative testing

    Structured tests that find winning hooks fast, then scale them.

  • Audience strategy

    Prospecting, lookalikes and exclusions that stop wasted spend.

  • Server-side tracking

    Conversion APIs so every result is measured, even without cookies.

  • Retargeting

    Sequences that bring warm audiences back to finish the job.

How we run it

  1. 01

    Research

    Study your buyers, competitors and the ads they respond to.

  2. 02

    Produce

    Make a first batch of concepts built to be tested.

  3. 03

    Test

    Run disciplined experiments on hooks, offers and audiences.

  4. 04

    Scale

    Put budget behind winners and refresh before fatigue sets in.

Proof it works

486 booked viewings

Phase one sold out eleven weeks early, the sales diary booked out, and a cost per enquiry under $80.

Read the Saltwick Row case study