Social Ads
Paid social
Thumb-stopping creative and sharp targeting across Meta, TikTok and LinkedIn, built to convert, not just to reach.
The feed is the most competitive shelf on earth. We design thumb-stopping ad experiences for the platforms your audience scrolls, then run a testing engine that finds the hooks, audiences and offers that turn viewers into customers.
The feed moves fast and nobody owes your ad a second look. We pair creative that stops the scroll with a testing engine that finds the audiences, hooks and offers that turn viewers into leads.
Why it pays
Better creative lowers what you pay for every click and every lead. Constant testing keeps it that way.
What’s included
-
Paid social strategy
Account structure and budgets across Meta, TikTok, LinkedIn and YouTube.
-
Creative production
Video, statics and creator-style ads made for each platform.
-
Creative testing
Structured tests that find winning hooks fast, then scale them.
-
Audience strategy
Prospecting, lookalikes and exclusions that stop wasted spend.
-
Server-side tracking
Conversion APIs so every result is measured, even without cookies.
-
Retargeting
Sequences that bring warm audiences back to finish the job.
How we run it
-
01
Research
Study your buyers, competitors and the ads they respond to.
-
02
Produce
Make a first batch of concepts built to be tested.
-
03
Test
Run disciplined experiments on hooks, offers and audiences.
-
04
Scale
Put budget behind winners and refresh before fatigue sets in.
486 booked viewings
- Cost per qualified enquiry
- $79
- Enquiry to viewing rate
- 37%
Proof it works
486 booked viewings
Phase one sold out eleven weeks early, the sales diary booked out, and a cost per enquiry under $80.
Read the Saltwick Row case study