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Paid Search

Google Ads

Hyper-targeted search campaigns that raise lead volume and lead quality at the same time.

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Search ads catch buyers at the exact moment they are looking. We build hyper-targeted campaigns and keyword strategies that raise lead volume and lead quality together, and we measure every one of them against real revenue.

Search ads reach people at the exact moment they are looking for what you sell. We make sure you show up for the searches that convert, pay less for them, and send every click to a page built to close.

Why it pays

Every dollar is tied to intent, so your budget goes to the people most likely to buy.

What’s included

  • Search strategy

    Where to compete, what to bid on and what to leave alone.

  • Keyword architecture

    Tight structures and negative lists that stop wasted clicks.

  • Performance Max and Shopping

    Feeds and asset groups tuned to find buyers across Google.

  • Ads and landing pages

    Copy and pages written and tested together.

  • Bid and budget management

    Daily attention to where every dollar goes.

  • Offline conversion tracking

    Bidding that optimises for real customers, not form fills.

How we run it

  1. 01

    Structure

    Rebuild accounts around intent and margins.

  2. 02

    Launch

    Go live with tracked campaigns and matched landing pages.

  3. 03

    Optimise

    Tune queries, bids and copy every week.

  4. 04

    Scale

    Expand into new terms and markets once the unit economics hold.

Proof it works

+94% booked consultations

Paid search rebuilt around treatment intent and call tracking, nearly doubling booked implant and aligner consultations at half the cost.

Read the Bracewood Dental case study