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Fractional CMO

Marketing leadership

Hiring a CMO takes nine months. We put a senior marketing leader in your business, part time, from this month.

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Most growing companies do not need a full-time CMO. They need someone senior who owns the plan, runs the team, holds the budget and answers for the number at the end of the quarter. We embed that person in your business for one or two days a week, with the same accountability a permanent hire would carry.

Marketing without a senior owner drifts. Campaigns run, agencies invoice, dashboards fill up, and nobody can say which of it moved revenue. A fractional CMO fixes the ownership problem first, then the strategy, then the spend. You get the judgement of a senior operator without the salary, the equity or the nine-month search.

Why it pays

Senior judgement is the cheapest thing you can buy. One person deciding what not to do usually saves more than the fee, before a single new campaign goes live.

What’s included

  • Growth strategy

    A twelve-month marketing plan with named channels, budgets and targets per quarter.

  • Budget ownership

    We set spend across channels, defend it in the board pack, and revise it monthly.

  • Team and hiring

    Org design, scorecards and interviews for the marketers you hire next.

  • Agency oversight

    Briefs, scopes and quarterly reviews for every external partner on your roster.

  • Reporting and forecasting

    One dashboard, one revenue forecast, and a monthly board-ready read on both.

  • Positioning and messaging

    The words your sales team uses, tested against real buyers and real losses.

How we run it

  1. 01

    Audit

    Two weeks inside your funnel, spend, team and reporting.

  2. 02

    Plan

    A written strategy with quarterly targets, owners and budget by channel.

  3. 03

    Lead

    Weekly with your team, monthly with your board, hands on throughout.

  4. 04

    Handover

    Build the in-house leader who takes it from here.

Proof it works

$3.4M new pipeline sourced

Paid search and content now source $3.4M in pipeline for Brindle, at $186 a qualified lead.

Read the Brindle case study