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AEO

AI search

Your buyers are asking ChatGPT, Gemini and Perplexity who to trust. We make sure the answer is you.

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Search has a new front page, and it talks back. When buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to trust, only a handful of brands get named. We make sure yours is one of them, with research-backed optimisation built around how AI models find, trust and cite their sources.

Search is turning into a conversation. When a patient asks an AI assistant for the best clinic nearby, or a buyer asks which agent really knows the market, the assistant names a handful of brands and ignores the rest. Answer engine optimisation is how you become one of those names.

Why it pays

People who arrive from an AI recommendation have already been pre-sold. Fewer clicks, higher intent, better conversion.

What’s included

  • AI visibility audit

    See where assistants mention you, your competitors and the sources they lean on.

  • Prompt research

    Map the real questions your buyers ask AI, by intent and buying stage.

  • Entity and schema

    Structured data and entity signals that tell models exactly who you are.

  • Citation-ready content

    Answer-first pages, comparisons and guides written to be quoted.

  • Digital PR

    Coverage on the publications and communities AI models trust most.

  • Share-of-voice tracking

    Monthly reporting on citations, mentions and AI-referred leads.

How we run it

  1. 01

    Benchmark

    Measure how often, and how well, AI engines cite you today.

  2. 02

    Map

    Find the prompts and sources that decide your category.

  3. 03

    Optimise

    Ship the content, schema and PR that close the gaps.

  4. 04

    Compound

    Track AI-referred demand and double down on what earns citations.

Proof it works

$3.4M new pipeline sourced

Paid search and content now source $3.4M in pipeline for Brindle, at $186 a qualified lead.

Read the Brindle case study