Bracewood Dental
Paid search rebuilt around treatment intent and call tracking, nearly doubling booked implant and aligner consultations at half the cost.
- Industry
- Dental groups
- Year
- 2024
- Booked consultations
- +94%
Bracewood Dental
Dental groups
+94% booked consultations
- Cost per booked consultation
- $86
- Enquiry to booking rate
- 41%
Bracewood Dental runs six practices across two counties. Implant and aligner enquiries arrived mostly by phone, so nothing tied a booked consultation back to a keyword. Google restricts health targeting, front desks missed calls at lunch, and patients took six weeks to decide.
What we built
- Call tracking by practice and campaign, so every booked consultation is credited to the keyword and landing page that produced it.
- Paid search rebuilt around treatment intent: implants, clear aligners and emergency appointments, each with its own budget, landing page and enquiry form.
- A booking flow that shows real slot availability per practice, plus a callback request for the 38 per cent of enquiries that land after hours.
What it produces
Six practices read from one dashboard: spend, booked consultations and cost per booking by treatment. Budget moves weekly to whichever practice has open chair time, and the group forecasts implant revenue a month out.