Brindle
Paid search and content now source $3.4M in pipeline for Brindle, at $186 a qualified lead.
- Industry
- B2B SaaS
- Year
- 2026
- New pipeline sourced
- $3.4M
Brindle
B2B SaaS
$3.4M new pipeline sourced
- Cost per qualified lead
- $186
- Lead to opportunity rate
- 12.1%
Brindle sells compliance workflow software to finance teams. The average deal takes five months and eight people to sign off. Their paid search bought demo clicks from job titles, not buying committees, and the CRM could not tell which spend ever reached a signature.
What we built
- Paid search rebuilt around 340 problem-led queries, feeding a demo form cut from 14 fields to five.
- Eleven comparison and regulation pages answering what finance teams search in month one, now cited in AI Overviews.
- A closed-loop HubSpot report that prices every keyword by opportunity value instead of form fills.
What it produces
Brindle pays $186 for a qualified lead and turns 12.1% of them into opportunities. Over twelve months that is $3.4M in new pipeline, and finance can trace every dollar of it.